The Middle East is regarded as one of the most fertile soils from around the world to support e-commerce. With a dynamic young population, some of the highest internet penetration levels, and an ongoing surge in connectivity via smartphones, online shopping is evolving rapidly.
There have been some recent headline-grabbing stories — the acquisition of Souq.com by Amazon and other success stories, such as popular websites including Cobone.com and Namshi, which together are driving interest among tech-savvy consumers.
Within the wider region, the UAE clearly stands out as the largest e-commerce market, accounting for a majority of consumer online spend, especially in electronics and travel. That said, there is still massive potential to evolve.
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