A tug of war is going right now in marketing and advertising. Outbound tactic of demand creation and the newer inbound methods of demand capture. With changing expectations of customers and – more importantly – your competitors too going online, it’s time you rethink your business and organizational strategies.
If you are not online, you do not exist. However, a lot of enterprises and business owners today still feel that they do not need to know about digital marketing. If you belong to the strata that is popularly known as Small and Medium Enterprises (SME’s), and if you really want to exist, let alone succeed and grow, you need people to know about you. Read more at:
Marketing has changed, and also how people communicate around the globe. Every businesses scramble to figure out how to harness the power of Digital to reach new customers or clients to sell the product or services .
As a SM entrepreneurs the online marketing strategy that you select will depend on the line of your business or services and the way in which you advertise your products to your line of customers. Marketing being an inexact and intuitive science, has to constantly change and adjust to new consumers, their attitudes and behavior and other changes in the marketplace and economy.
I know how important growth is to your business and how challenging lead generation can be. One thing is for certain: If you want to grow your business, you can’t avoid Digital Marketing. Simple: If you can be found in GOOGLE search you business is non-existent.
Digital Marketing is new age growth is simple explanation. In the broader context Internet Visibility is mantra for MARKETING and BRAND BUILDING.
Creating Vs Capturing
The analogue bus is outdated mode of TRANSPORT
Nowadays everything is done through digital means. Traditional TV and radio is being steadily replaced by digital technology. They use TV, Radio or SMS to reach large audience with the hope of selling. In recent times it is called “Interrupt marketing” – yes interrupting them while they are doing something they enjoy or while they are watching a movie.
As a matter of fact, TV and radio has practically been replaced by internet and streaming. A recent survey shows 10-12% drop in TV viewership two years ago and that trend has not slowed down as even the big boys have opted to take their channels to the internet and give their customers anytime, anywhere access to their programming.
Digital Marketing is Pound wise and penny spent
To Advertise on traditional media – TV-Bill boards – one have to sell family silver to pay. Through digital marketing, companies can reach more people at any time of the day without having to spend a huge ransom out of your sales volume. For example, podcasts and YouTube make it way easier to communicate with your audience and they can come back to see your content whenever they want. Social media has free profiles for a company to share their products and latest happenings. As a bonus, if you decide to open a business profile, most social networks offer marketing credits that you can use to boost your advertising.
Once you have a strong online presence, you will gain new online, or in-person, consumers. With the massive presence of Google and Facebook, even if you use them for promoting your goods and services in the local region, you can reach a large number of potential buyers online – quickly. This becomes all the more critical if you happen to run a retail store. If you are happy being the “neighborhood kirana” store, it does not matter. But, if you want to become a bigger store with a b ..
Customer is looking, but can you be found?
Below are some statistics gathered from the Pew Research Center that further highlight the importance of companies having an online presence?
• 72% of internet users said that within the past year, they used online search vendor development.
• 77% of these individuals said that the way they searched for product information was by using Google, Bing, or Yahoo.
• 31% of cell phone owners, and 52% of Smartphone owners, use their mobile devices to search for their product search
• 1 out of every 5 internet users have considered online reviews and rankings of industrial product manufacturer before deciding which one to call.
If you aren’t taking Digital marketing seriously in your 2017 marketing budget, you’re missing out a huge market to grow your business.
START with SMALL BUDGET, GROW BIG-DOMINATE
You don’t have to start with a large budget for your digital marketing, but you have to have some, and it should be realistic based on your goals. As you see more some results in a period of time, you can increase your budget as you consider worth to add more. But Don’t delay to carve out a little bit of money right-now to get started with your DIGITAL MARKETING STRATEGY.
RAVI PADMANABHAN has launched many digital marketing which helps clients gain instant visibility, receive higher search engine rankings and stand out among other businesses in the Bangalore, Delhi and India.